In April 2012, Perrier decided to rebrand its small bubbles sparkling water in order to be perceived as more apparent to its customers. Therefore, Eau de Perrier became Perrier fines bulles.
Following this name change, Ogilvy, the Parisian advertising agency in charge of Perrier's advertisement strategy, launched an advertising campaign that some of you may feel as déjà vu.
The new brand imposes its new style thanks to the 60's cartoon look-a-like visual. Pop Art seems to be the new trend as it recalls Roy Lichtenstein's famous female characters.
Source: http://fetes-gourmandes.blogspot.fr/2012/04/eau-de-perrier-fete-ses-dix-ans-en.html
This campaign offers Perrier fines bulles a new, fresher image while keeping the product's main characteristics at the same time (light, smaller bubbles). Ogilvy has chosen the Pop Art environment because it symbolizes nonconformism: a value that Perrier seems to share. Indeed, the brand has always gone sideways since the beginning of its first advertising campaigns; creating daring, outrageous and even censored advertising campaigns. Perrier has always made visually innovative video campaigns as well as establish stylish partnerships. That was the case with one of the most charismatic artists Pop Art had: Andy Warhol. In 1983, the American artist created an advertisement campaign for Perrier.
Source : http://www.nationalgalleries.org/media/42/collection/AR00404.jpg
Following this name change, Ogilvy, the Parisian advertising agency in charge of Perrier's advertisement strategy, launched an advertising campaign that some of you may feel as déjà vu.
The new brand imposes its new style thanks to the 60's cartoon look-a-like visual. Pop Art seems to be the new trend as it recalls Roy Lichtenstein's famous female characters.
Source: http://fetes-gourmandes.blogspot.fr/2012/04/eau-de-perrier-fete-ses-dix-ans-en.html
This campaign offers Perrier fines bulles a new, fresher image while keeping the product's main characteristics at the same time (light, smaller bubbles). Ogilvy has chosen the Pop Art environment because it symbolizes nonconformism: a value that Perrier seems to share. Indeed, the brand has always gone sideways since the beginning of its first advertising campaigns; creating daring, outrageous and even censored advertising campaigns. Perrier has always made visually innovative video campaigns as well as establish stylish partnerships. That was the case with one of the most charismatic artists Pop Art had: Andy Warhol. In 1983, the American artist created an advertisement campaign for Perrier.
Source : http://www.nationalgalleries.org/media/42/collection/AR00404.jpg
