Perrier is facing rude competition and has to constantly innovate in order to stay one of the best sparkling waters brand. Therefore, Perrier plays on its marketing communication. As often we see advertisements highlighting its spectacular and shifted for a refreshing drink with virtues.
We will let you discover some of the different ads of Perrier since 1976.
Perrier Ad in 1976
Source: http://www.youtube.com/watch?v=foXEns6wIKc
This commercial has been censured in 1976 showing an obscene scene that horrified people.
Perrier Ad in 1987
Source: http://www.youtube.com/watch?v=-4WbfEc6-qI
Perrier with an ad featuting the top model Rosemary McGrotha wishing a happy new year and singing "Perrier C'est Fou" !
Back in the 1990s with "The woman and the lion"
Source: http://www.youtube.com/watch?v=ScShzZsaxPk
This Ad is a revamped version of "Beauty and the Beast", where the beautiful conquers the lion in a battle for the thirsty with a spectacular primal scream that bullies the beast. However, this commercial has a signature: "Water, Air: Life".
Perrier Fluo in 2007
Source: http://www.youtube.com/watch?v=k5gzkOrrYOY
Perrier hits hard by advertising Perrier Fluo in a rather ambiguous context, which remind us the Cold War.
Perrier "The Melting" in 2009
Source: http://www.youtube.com/watch?v=5CX9cBFApUE
In this ad called "The Melting", Perrier shows a so hot world that the entire city is melting.
Perrier "The Drop" in 2012
Source: http://www.youtube.com/watch?v=OwrlmVEyfQw
It is in the same spirit as "The Melting" that this video "The Drop" shows that a French mission was launched in order to "fight against" the heat directly from the sun, and the ultimate weapon used is simply contained in a bottle of Perrier.
As you can see, It is demonstrated that a modern brand owes nothing to the constant change of its design but rather as Perrier does a creative management that keeps in the news.
