Type of water: Mountain Spring Water
The aim of Perrier is to be
present on different markets. Now the brand has a good place on the market of
the mineral waters. In 2000 the brand launch a new packaging for its product,
the bottle of 50cl made in plastic. Easy to take away, and in fact the new
format of the bottle has a large success. In order to increase its market
share, the brand launches a new product in 2002: Perrier Fluo. The target for
this new product is especially young people. The bottles give an image of “funny
with attractive colors”. The drink is a mix of Perrier with natural flavoring. There
are 4 flavors: Peppery mint, Ginger/cherry, Lemon/juniper, Orange/leeches.
In 2003, Perrier launch “ Eau de Perrier”, water with very thin bubbles
easier to drink during the meal than the original Perrier.
Presentation: Water with gas (heavily carbonated)
Country of Origin: France
Region: Vergèze, département du Gard (South of France)
Year established: 1863
Company: Nestlé
Website: www.perrier.com
Since 1992 Perrier belong
to Nestlé. Both of them are trying to convince social drinkers to start buying Perrier instead
of a soft drink. The popularity of the brand grew as refreshing, all-natural,
no-calorie drink.
Perrier water is particularly defined by large bubbles, trying to
stimulate so that the water flushes to the surface. The water is distinguished by its natural
carbonation, which comes from volcanic gases in the rocks.
