- BADOIT :
As we already said before, Badoit's lightly carbonated water is intended to be drunk with meals. Its formula, making it help digestion is therefore aimed at everyone that cares about their health & body. Badoit conveys an image of a quality that is sound for the body.
As we already said before, Badoit's lightly carbonated water is intended to be drunk with meals. Its formula, making it help digestion is therefore aimed at everyone that cares about their health & body. Badoit conveys an image of a quality that is sound for the body.
Its main target is those with higher income, preferably living in urban areas and who go to the restaurants on a regular basis. In an interview given in 2010, Nathalie Puech-Alquier, Badoit's former official, stated that Badoit's original formula core target are adults from 40 to older. She also added
Badoit Intense, is more aimed at younger people who are looking for a "cool" drink.
- PERRIER :
Unlike Badoit, Perrier conveys a totally different message, thus reaching a different target. In the seventies, advertisers started launching offbeat advertising campaigns. The idea that appeared at that time (and that still continues to work nowadays) is that Perrier is THE drink to have a good time. Some raunchy TV spots back in the 90's (sometimes censored) alongside with glamourous partnerships (e.g. Dita Von Teese in 2010) added sexiness to the product, leading Perrier to become the "it" drink everyone needs in a party.
Stéphane Bartaire, marketing director for sparkling waters at Nestlé Waters France said that Perrier's main target is "glamourous high income individuals looking for a premium water". As its slogan shows "Perrier c'est fou!" Perrier is trying to seduce a trendy urban population that likes to be seen and to party. On the contrary, Perrier fines bulles, with its less carbonated water, is more willing to target restaurants, cafés & hotels in order to seduce gourmet lovers, that is to say an older population.
Badoit Intense, is more aimed at younger people who are looking for a "cool" drink.
- PERRIER :
Unlike Badoit, Perrier conveys a totally different message, thus reaching a different target. In the seventies, advertisers started launching offbeat advertising campaigns. The idea that appeared at that time (and that still continues to work nowadays) is that Perrier is THE drink to have a good time. Some raunchy TV spots back in the 90's (sometimes censored) alongside with glamourous partnerships (e.g. Dita Von Teese in 2010) added sexiness to the product, leading Perrier to become the "it" drink everyone needs in a party.Stéphane Bartaire, marketing director for sparkling waters at Nestlé Waters France said that Perrier's main target is "glamourous high income individuals looking for a premium water". As its slogan shows "Perrier c'est fou!" Perrier is trying to seduce a trendy urban population that likes to be seen and to party. On the contrary, Perrier fines bulles, with its less carbonated water, is more willing to target restaurants, cafés & hotels in order to seduce gourmet lovers, that is to say an older population.
