The end...

We wish you a Merry Christmas and a Happy NeW YEAR 2013 with...

 a lot of BUBBLES !!!

Source : photo bubbles

And don't forget : Be crazy, Be joyful, with BADOIT and PERRIER !!

Perrier sponsor of Roland Garros

This is the main story that links Perrier with tennis: starts in 1928 but it was consolidated in the late 70's when Perrier became sponsorship of the tournament at Roland Garros.

Source: Perrier website

In 1978 the small green bottle of Perrier appeared in supermarkets.

1994 Present in the chair of the players, PERRIER bubbles ensure total relaxation of champions.

In 1997 Perrier launched one of the famous contest of forecasts, the prone-PRESSE PERRIER.

In 2000 With PERRIER, more freshness on the track! The bubbles have signed the umbrella of the players.

Source: Perrier website

In 2011 Perrier associates his name to the Legends Trophy and thus becomes an sponsor. The tournament, created and energized by Mansour Bahrami, brings together some of the most important figures in the history of world tennis. 

The Keller Brand Resonance: BADOIT

The Keller Brand Resonance: PERRIER

Positioning Map 

This map show us the positioning of sparkling water in the market.

Perrier, compared to Badoit, is less sparkling and positions itself as a cool brand

Perrier Vs Badoit: PODs and POPs!

Advertising of Badoit Rouge

Badoit is trying to advertize their brand, as a funnier and fundamental product that should be drink with a good meal and at any time. 

PERRIER and BADOIT Archetypes: Innocent, jester, sage, magician, hero…. Who is who ??

An archetype symbolizes a basic human need, an aspiration or a motivation.

PERRIER, the Magician Archetype

Motto: I make things happen.
Core desire: understanding the fundamental laws of the universe
Goal: to make dreams come true
Greatest fear: unintended negative consequences
Strategy: develop a vision and live by it
Weakness: becoming manipulative
Talent: finding win-win solutions

The Magician is also known as: The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man

Concerning PERRIER:

• the product is transformative : We feel crazy
• its implicit promise is to transform customers : to become someone with a strong identity
• it has a new-age quality : there is a constant innovation in the taste and design
• it is user-friendly
• has spiritual connotations
• it is a very new, contemporary product : the design and the limited editions
• it is medium- priced

Source : Pub Perrier


BADOIT, the Jester archetype

Motto: You only live once
Core desire: to live in the moment with full enjoyment
Goal: to have a great time and lighten up the world
Greatest fear: being bored or boring others
Strategy: play, make jokes, be funny
Weakness: frivolity, wasting time
Talent: joy

Concerning Badoit:

• it gives people a sense of belonging
• it helps people have a good time (during the meal)
• it is moderately priced
• it is produced by a fun-loving company
• it needs to be differentiated from self-important, overconfident established brands

Source : Pub Badoit